Senior Product Designer | Building with AI | Illustrating
I'm Rachana
Product Designer detangling complex enterprise and systems level problems.
Also studying behaviour, systems and AI.
Projects I've worked on
I design for systems that are actually complicated.
Most of my work is B2B and enterprise: internal tools, activation flows, and ops dashboards where the hard part is getting smart people to agree on tradeoffs before anyone opens Figma.
I got into design because I kept asking why things worked the way they did. That habit still drives how I run workshops, map systems, and write case studies.
M.Des HCI · B.E CS · Bengaluru
Writing
Essays on behaviour, systems, and judgement calls you cannot wireframe away.
The quiet devaluation of effort
How effort is made to look wasteful — and what gets lost when we skip the work.
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Entry & exit in digital lending
Instant approval on the way in; opaque failures on the way out.
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The system behind "gate-kept" degrees
The economy built the gate — not designers.
Read essay